Automoblox enters racing on Highcroft wing, debuts new racer-We love Cars

Automoblox enters racing on Highcroft wing, debuts new racer: "

Automoblox Highcroft race car - Click above for high-res image gallery

Our favorite purveyor of heirloom quality toy cars, Automoblox, has partnered with Highcroft Racing to enter the world of toy (and real) motorsports. The company's logo will be displayed on the wing of Highcroft's HPD ARX-01c car being campaigned in the 2010 season of the American Le Mans Series. The season opening 12 Hours of Sebring endurance race occurs this weekend, and Automoblox is celebrating its association with Highcroft Racing by announcing a new model to its extensive lineup of toy cars.

The new car is a Highcroft-branded version of the C9-R sports car. Not only is it decked out for racing duty, but the new model also comes with a color-coordinated version of the heavy duty T900 truck and a trailer to tow the race car to each event. And by 'event' we mean the imaginary 12 Hours of Sebring in your living room and the 24 Hours of Le Mans that goes from your spare bedroom into the home office and down the very famous Mulsanne Hallway.

Curiously, these two companies got together when a member of the Highcroft Racing team bought an Automoblox car for his kid. They reached out to Automoblox and found a partner that, according to them, shares their values of 'professionalism, precision, high performance and striving to be better than the opposition.' So keep an eye out for the Automoblox logo whizzing by the cameras on the wing of Highcroft's HPD ARX-01c this weekend at Sebring, and if that gets you hankering for some toy racing of your own, the Highcroft-branded Automoblox racer will be available in April (price TBD).

Gallery: Automoblox Highcroft Race Car