Filed under: Hirings/Firings/Layoffs, Hyundai, Nissan
Over the past couple of years, Hyundai has been credited as having some of the best marketing efforts of any automaker in the U.S. The executive most credited with such programs as Hyundai's Assurance program is Joel Ewanick. As vice-president of marketing at Hyundai Motor America, he led the team that came up with ideas like Hyundai Assurance, which promises to continue making payments or take a car back if a buyer loses his or her job.Ewanick is now moving over to Nissan North America where he will take on the same task for the Nissan division. Ewanick is replacing Christian Meunier, who was recently appointed president of Nissan Brazil. Ewanick starts at Nissan on Monday March 22, so prepare for some marketing magic out of Nissan's Tennessee headquarters shortly thereafter if he does for Nissan what he did for his former employer.
[Source: Nissan]
Continue reading Joel Ewanick defects from Hyundai to Nissan, takes top marketing post
Joel Ewanick defects from Hyundai to Nissan, takes top marketing post originally appeared on Autoblog on Fri, 19 Mar 2010 18:01:00 EST. Please see our terms for use of feeds.
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