Porsche a big winner in KBB's Brand Awards-We love Cars

Porsche a big winner in KBB's Brand Awards: "

Kelley Blue Book has compiled and collated the data from its year-long Brand Watch Study, which, based on 'consumer perception data, [shows] which brands best communicated certain features of their vehicles.' Of the nine categories tabbed, Porsche took three: best performance brand, best exterior design in the luxury segment, and coolest brand. Double victories went to Ford for most rugged truck brand and most family-friendly brand, and Lexus for best comfort and best interior design.

This list makes a lot more sense on the face of it than AAA's commuter picks released a couple of days ago, and Porsche makes excellent cases for winning all three categories - the 918 Spyder concept alone might be good enough to garner two of them. We do get a chuckle, though, from the KBB description of Porsche's most recent offering: 'The new four-door Panamera only adds to the mystique.' Indeed.

Shout-outs to all the winners, including Chevy for best exterior design in the non-luxury segment and Mercedes-Benz for three-peating as best prestige brand. You'll find KBB's full presser with methodology and reasoning after the jump.

Gallery: 2011 Porsche 911 Turbo S